KingsIsle Extends Wizard101® Gift Card Program to Rite Aid® Stores
Plano, Texas - May 4, 2009 - Rite Aid® has joined KingsIsle Entertainment's newly launched gift card program for family-friendly hit virtual world game Wizard101® (www.wizard101.com). Prepaid Wizard101 gift cards in $10 and $20 increments began shipping to Rite Aid stores nationwide today.
"With the addition of Rite Aid, Wizard101 fans will now find gift cards in more than 13,000 retail locations nationwide," said KingsIsle CEO Elie Akilian. "More major retail outlets are set to join the program in the coming months."
Each card offers a limited edition collectible pet available upon redemption from one of four special sets: Protectors, Assistants, Adventurers, and Heroes. Pets from these sets will give players unique powers and spell cards. Beginning with Protectors, a new set will become available each month.
Wizard101 gift cards are an affordable birthday gift or child reward, and a way to unlock new areas of the game or purchase in-game gear such as wands, treasure cards and holiday items. The gift cards at Rite Aid will offer collectible pets that are different from other retailers participating in the program. Cards are expected to arrive in Rite Aid stores over the course of the next week.
Popular with families who like to play together or connect over distance, Wizard101 is a game of wizardly adventure and card playing fun that was designed with the safety of young players in mind. It is rated E10+ by the ESRB. Anybody with a Windows based PC can play the Free-to-Play areas of the game for as long as they like. KingsIsle lets players choose subscription or microtransaction methods for advanced content. Family plan subscriptions are $6.95 per month and general subscriptions are $9.95. Micropayment zones give permanent access to particular streets or areas within the game for as little as a $1.
About KingsIsle Entertainment
Founded in 2005, with operations in the Dallas area and Austin, KingsIsle is creating massively multiplayer online entertainment offerings that are innovative, compelling, uncommon and of high quality. They have brought together a team of highly creative, energetic, accomplished and skilled professionals to develop these projects. The team consists of individuals with unique and in-depth experience in the development of video games, online environments, communications and commercial software. For more information, please visit
www.kingsisle.com.
KingsIsle and Wizard101 are trademarks or registered trademarks of KingsIsle Entertainment Inc.
