The following should be added to the Calendar alongside In-Game Events:
~Member Benefit - Including Dates and Descriptions (New Events would be labelled with Dates but appear as "??? - Member Benefit Coming Soon")
~Crown Shop Sales - Including Dates and Descriptions (New Items would be labelled as "??? - Coming Soon to the Crown Shop" )
~Pack-A-Palooza/Bundle-A-Palooza/etc. - Including Dates and Descriptions
~Large Community Events sponsored by Kingsisle - Including Dates, Times, and Descriptions
~KILive Streams - Including Dates, Times, and Descriptions
These would make the Calendar feel like an actual Calendar and give Players reasons to invest their money in time for new and upcoming Events and Sales.
